People buy from people they like or are alike ;)

This doesn’t mean that people have to fall in love with you to do business with you, or you have to fall in love with your clients, However, they need to either like you as a person or match with your energy to be able to connect/communicate with you. At least, there should be something common between you and the client in both ways of the business relationship.

I love this quote: “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”


Everything starts with a feeling. You are human and you make your decisions in terms of your emotions. You might have not been aware of this till now, maybe you have, but here is an example of how:

Imagine we went to have a cup of JOYY (coffee) to discuss your business. How would you make your decision to purchase your coffee? What is the first thing that comes to your mind? Price? Taste? Health? Let’s pick the price to analyze as the decision’s root. Why would you think about the price? You can either have a financial problem or have a fear of having it at some point in your life. FEAR! If the root of your decision is fear; you are afraid of spending money which is an emotion coming from past experience from your life and you have been carrying it with you. However, if you look at it from the coffee shop perspective, it just looks like you’re being logical or caring about your finances, correct? When it is completely coming from your past experience, it is coming from your heart, these are your feelings! Did you start seeing my point here? It is significant how we make every decision in our lives in terms of our feelings. Even though this is a personal life example, it wouldn’t be different in your professional life. In other words, YOU make both personal and professional decisions and YOU make them with your FEELINGS.

So, let’s get into the business:

Today, we are going to focus on how you decide to work with somebody, and next week, we will discover how you make people want to work with you.

1. How you decide to work with somebody:

You need a few specific things to get work done with another person. Let me share my list with you:






These were my priorities in terms of having my professional website designed and how I decided to work with that person.

Now, let’s look at the meanings behind each of them:

Trust: I knew the manager of the digital design company through a personal friend. She was caring a lot; even though I earlier didn’t make the decision to work with her, she came to me and expressed her intention to work with me.

Energy: She had great energy and a lovely personality that welcomes you. I felt the connection the first time we met. (This is super important for me! I need to feel good with a person I work with)

Benefit: Her background was great enough to think I will benefit from this business relationship, and I do

Communication: She was easy going, someone whom I can share my personal life with as well as having a professional conversation.

Network: Her network in Turkey was huge, so I thought I would need that support.

This list can be longer and different for you in terms of your personal values and business needs. Before you’ll do your own analysis. I want to explain one more thing here:

How do you think I made my decision?

My first thing was TRUST! For me, trust is highly important and it is a feeling relating to safety. In other words, trust addresses the FEAR of being cheated. Therefore, your decisions are made in terms of feelings that are connected to your fears. No matter how professional the person I work with, or no matter how fast they can get it done…and more, if I cannot trust them, a deal will never been made between us.

So, once you identified your decision priorities, I want you to pick the most significant one and write it with CAPITAL letters. Examine your FEELING by discovering the connection with one of your fears. Then, ask yourself, “Would I work with somebody who doesn’t have this priority”?

Remember, YOU make your own decisions in terms of your FEELINGS.

For now, enJOYY your ride!

Share with me your priorities in terms of your decision-making process, and we can discuss more.


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